Inspired by an article in MIT Technology Review, I wrote a comment in the forum there that I cross post here.
What the author Michael Schrage argues is that innovations are not the lacking resource, it is the way to have them to reach mass market.
Let me take one example of a much needed mass commercialization with all it takes, that suffers from the good point and problem he identifies there.
Why is it that a technology from 1954 - Solar PV Panels that transforms solar energy to electricity (the first satellite provided with that technology, together with another technology from late 19th century showing the same groundbreaking revolotionary potential - fuel cells - and suffering the same problematic process of reaching mass market) - still have only found niche market, not mass market?
Or in general in the strive to reach a mass market for good ideas on how to make this world more ecologically, economically and socially more sustainable?
In this area especially, there isn't even a good dominating culture to bring Sustainable Ideas to Market, since there is not even a a dominant part of the social construction surrounded the world of creating a Sustainable Society. The majority of the peeps in this movement rather view Business As Such as the Enemy, when in my belief you could much faster reach increasing Demand for a Sustainable Global Community if you unite
People, Planet and Profitability
(another way to put social/ecological/economical sustainable development)
...in one big harmony.
What we need is Sustainopreneurship.
Thanks for reading my blog this time. I hope you want to bookmark it and come back.
The Practice of Sustainopreneurship is and will be in focus (some hints of theory resources is enough with the generic PDF posting "Some resources" I made earlier this month).
I do not want to have the same thing end up with this concept as the trapped Decentralized Renewable Energy technologies. Thus not just having my blog to end up being just another Sustainobabble spot in the world.
Enough talk. Let's Act. Together.