This chapter introduces the part where one of the most significant addings beyond the master thesis, and beyond defining, testing and claiming the concept, has been done. It is one of the most important parts of future research; to do a systematic inquiry on cases and examples, illustrating the concept of sustainopreneurship. Along the years, I have stumbled upon alot of ventures that could be described as sustainopreneurial to some or full extent, with a sustainability innovation in the core of the venture and organizing.
In the chapter I explain how the choices of cases was done. Also how it has been structured and presented. Five main structuring criterias have been in play so far into the game of structuring this part - timeline/chronology, business area/innovation focus, geographical/socio-economical context, size of business/maturity and character of offering, all to be explained in the chapter. It also develops how the cases are presented, giving a template for the big and small ones in the case story cataloging.
The chapter describes the intended review of some strong case stories, not just in a static sense, but also in a dynamic by approaching key persons from the venturing team to have their story told on how the venture came about. Thus, to illustrate the creation, and their experiences through the process - and also their own view of the concept of sustainopreneurship. It's not possible to do this for all of the cases, rather to pick out a selected few. The underlying research introduced in the intro chapter to this part gets described, with a mix of qualitative interviewing and collecting narrations and stories, and some quantitative surveying of the view of the concept from the venture teams themselves.
Since this is a part of ongoing research, the final formulation of this chapter will not be done before the full book part has been researched and authored, so the structure of the book part and the chapters will certainly be changed over time.