I mailed Seth Godin today, on prompt from Amazon on his "new" book Everyone is an Expert, that in fact launched as an ebook under Creative Commons licensing: I was wondering what was "new" about it.
It was not new. Don't buy it.
He explained why today in his blog. So - don't buy the book - download it for free and do not waste money on the book. Make money on the website it points to as a background book motivating for the launch - Squidoo. To double on the use and leverage on the content - use HubPages too - they are complimentary. Squidoo seems to be great for SEO your keywords, like Sustainability Entrepreneurship, but HubPages right now is better it seems, getting it to the first page (Squidoo to the second). Collectively, they've made those keywords 1.1m hits together, pointing to the ideas I want leverage to in relation to these - you know it: Sustainopreneurship :).
And Amazon: If you don't take away that book from your assortment - or point to the book where you get it for free - I will take away my Amazon contextual ads from this blog!
Peace,
Anders
Addendum [Feb 11]: I have responded re: the moral/legal issue (down below). The licence chosen does not prevent someone to make commercial work of it legally, but I think it is morally dubious to capitalize on it anyways, and also to claim the book to be "new" when in fact it was published 2005 in the first place. Moreover, Amazon has let the comment stay in their own page you can get it for free by download - now it is up to the Amazon customer to make her choice. Still, of Business Ethics reasons, I stick to the encouragement to get it off the shelves as I pointed to Amazon, especially since the author himself informs us what is at hand.



Recent Comments