[press release cross-posting] "Sustainability Visionary Joins The Ki Work Leadership Team"

ki work is privileged to announce that Anders Abrahamsson has joined our team as the category leader in Sustainability Entrepreneurship

FOR IMMEDIATE RELEASE

PRLog (Press Release) – Oct 20, 2008 – ki work, the online marketplace for the remote and virtual workforce, welcomes Anders Abrahamsson to the category leadership team. Anders is a Sustainopreneurial Facilitator and a Global Knowledge Nomad Networking with Intention and Quality, who runs/develops six ventures; SLICE Services and Publishing™, DJ Anders, ÆREAS(i), Club2Club, Ignition® Communications and SEEDS Innovation Fund.

Sustainability Entrepreneurship, or 'Sustainopreneurship', is a concept that has been developed by Anders in conjunction with world leading scholars in entrepreneurship research. Beyond peer-reviewed research the concept now is defined in a Wikipedia entry (http://en.wikipedia.org/wiki/Sustainopreneurship), ready to be intensified in its proliferation in both idea development and application.

Sustainopreneurship differs from entrepreneurship in general in two main points. Practically, for the “why” dimension, the purpose, motive and strategic drive, it means “entrepreneurship and innovation for sustainability” - using business as a means to solve sustainability-related problems such as health issues, water and food security, illiteracy, poverty, lack of communication and energy. They vary in kind and nature globally, but maybe the greatest (business) potential resides in the “base of the pyramid” - the four billion people living below $4 a day. Sustainopreneurial opportunities lies within e. g. micro credit, clean tech and water solutions, and innovative ways to deliver Internet and mobile phone access. The “how” dimension of sustainopreneurship implies creative business organizing and “acting outside the box”, as it is with all entrepreneurial endeavors. But, at the same time, the business is conducted in a way that secures the possibility for all present and coming stakeholders of the venture to get their needs fulfilled, with respect for all life support systems.

The ki-work category of Sustainability Entrepreneurship is here to empower sustainopreneurs – to support projects of this nature, and those who want to offer (virtual) services associated with proliferation of primarily start-up ventures for sustainability, as well as deep strategical transformation of established companies and corporates, “sustainability intrapreneurs”. All in all to be a part of creating global sustainable prosperity. Ki-work in itself, the venture as a whole, thus is a part of the solution – reducing needs for transport, working more freely to induce good working health and creativity, and in the long run reducing the needs for building and warming up big office complexes by getting out from the cubicle, and untap the immense opportunity working as if there were no borders and distance in between us.

“In an effort to deliver options beyond today’s business-as-usual thinking,” Shares Anders, “my goal is recruit 75 World Changing Category Experts to the Sustainability Entrepreneurship Category. We want to support those with business goals of improving our relationship with the planet and peoples, as agents of change, making meaning and money at the same time; by turning the biggest problems of our world to even larger business opportunities. In short – businesses with a cause.”

“To have a change agent like Anders join the group is tremendous,” says Michael Wolff, CEO and Founder of ki work, “his desire to improve the lives of his fellow man is truly inspirational.”

With ki work growing at a rate of 400 new professionals a day, organizations seeking remote workers are quickly seeing the potential. As our concerns with the current economy couple with energy issues, remote and virtual workforces are becoming more and more attractive. Teams that can quickly come together with no concern for geography will become valuable assets to organizations trying to stay competitive.

What is ki work?

ki work (http://ki-work.com) is the online marketplace for those looking to outsource or find online work. With over 450 categories managed by leaders, there is a greater transparency and development of trust for those looking to fill projects. There are no fees for  registering, listing projects, or winning bids. The network is designed to help the right person find the right worker at the right price.  

Contact:

karl goldfield
vp of sales and marketing
[email protected]
http://www.ki-work.com/ki-profile/goldfield