[#causebizbook] Radical Rethinking of the Book Authoring Process

Silence again, for a while. The art of "macroblogging" still has to be trained from my side! Seems my microblogging is the way to go for the more frequent publishing.

But - Enters - the "now"!

Time has come to relaunch efforts, and an epiphany in the process of the book authoring has occured. It will be having two publishing milestones, instead of one. My first thought was to crowd-source for all eight parts / 34 chapters before the first publishing.

Now, I concluded that the heavier emphasis on the "me"-part of the book - manifested by my old publications from the academic world going through a merge, adaption, re-editing, merge and total rework process to fit for the popular accessibility - will be published first. This will also be done together with a total update of materials with new stories to add and tell, with two new chapters in the end for the Past - Present - Future analysis, pointing to the next level of "we".

Then, in this next phase, beyond the "me" writing, focusing progress and deeper study of my models developed, but not published, together with creating a really big bulk of deeper story-telling of case stories as new empirical material, will be using the stronger "we" in the process. Those who care of the topic, and those having exactly that - a sustainopreneurial story to tell, and those contributing with their individual knowledge to leverage collective and collaborative wisdom! The process of truly "wikifying" all the way!

One month ago, I jotted down a new outline, with no Parts, only eight Chapters, to organize and structure the material - aiming for a 250+ page book, with 200+ pages of text and the rest pictures, graphs, graphics and illustrations, as a middle landing to launch the bigger effort for the 550+ page full volume mentioned earlier in my blogging here. So here it goes, the new;

Working title:

Sustainopreneurship - Business with a Cause

Stories of Entrepreneurship and Innovation for Sustainability

Chapters:

1. The Sustainability Challenge
- Facing the Conjunct Crisis

2. The Traditional Response
- Are Our Institutions a Part of the Solutions - or the Problems?

3. Sustainopreneurship Introduced
- The Promise of Creative Business Organizing for Sustainability

4. From Undertaker To Overgiver
- A Short History of Ideas on Entrepreneurship

5. "We're On a Mission!"
- Auto-Biographic Stories of Discovery of the Concept Through Venturing

6. Sowing the SEEDS
- Businesses with a Cause

7. Lessons of the Past - Learnings from the Future
- Crowd Sourcing the Next Book?

8. Expanding our Now Towards an Open World
- Empowering Sustainopreneurs for Lasting Peace and Sustainable Prosperity

As a teaser of the material to come, I guide you towards ten blog texts and many of the videos featured on the sneak beta release of Ideas For Change!

This lighter entry level makes it also more manageable for me, and provides me an opportunity to make a systematic revisit to my earlier texts and expect some new insights to occur by this, together with adding the stories happening beyond March 22, 2007, where the auto-biography ended in the Master Thesis! Also, a heavy picture sharing will be done, since earlier publications never introduced the vast picture material I have over the years. And with the reference base expanding as well, together with the concept of Social Business of Yunus, the idea seems to be spreading in many dimensions, an update needed there as well!

I intend to blog away the chapters 1-3 in parallel with 4-6, and then reflect deeply blogging separately the chapters 7 and 8 emerging from there. Still, I do hope to get some feedback from you, the reader, on the material - on the way towards publishing!

Welcome to see the book unfold, and thanks for your patience!

Comments

[Hannes Offenbacher]

Hey Anders. Here is the feedback :-)
First of all: I think we should refresh our short contact regarding our common topic of sustainopreneurship - even as I am always telling the story of our conversation about "sustainable vs. sustainability entrepreneurship" when I present the topic here in Austria and Germany :-)

I love the draft of the book and please be sure that I would love to offer you a translation into german and for sure my help with some sustainopreneurial stories!

I also started a book-task force regarding the topic with a sustainability expert and an entrepreneurial process expert here in Austria.

right now there will be a presentation of a school-working book with the title "sustainability meets entrepreneurship" I have worked on with other people. The movement is growing :-)

I am looking forward to the first topics and for sure will give u feedback on it. And: perhaps we should talk about a meet-up - face to face - to share our ideas :-)

best wishes from vienna, Hannes

[Anders Abrahamsson - @sliceonline]

@Hannes: Great! It's destined to happen, Hannes! All of it. Spreading the topic. Sharing stories. Translation. Collaboration. Books at different levels of understanding and in different contexts. Content in various contexts everywhere. Old and new media. All things. Everywhere. As we speak, a Twingly Channel is about to get setup for Sustainability Entrepreneurship/Sustainopreneurship! And we've reached a higher level of speed, for sure, overall!

And yes, we're destined to get a skype2skype, as well as face2face, in time!

In the overall process of proactive peer2peer crowdsourcing for sustainopreneurship developed in idea, understanding, education and applied practice!

Best wishes returned from Norrköping!

Peace,
Anders